CRM and Service Management
Customer Relationship Management is the generic term for software that helps companies to maintain and improve the quality of their relationships with customers. By storing information about customers and prospective customers centrally, and distributing that information to all departments, all company representatives are able to see a complete view of the customer, irrespective of their particular role. CRM software remains a challenging application to implement.
CRM requires top level management commitment, the involvement of personnel from all functional areas in the implementation team, step-by-step rather than “Big Bang” implementation and plenty of patience all round – successful CRM software implementation takes time and supplier selection is crucial.
CRM systems can be used to create, assign and manage requests made by customers, such as call center software which helps direct customers to agents.[2] CRM software can also be used to identify and reward loyal customers over a period of time.
Visit a software event
Leading CRM Software Suppliers
CRM Software Blog
Has your business taken digital transformation too far?
The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build greater agility into the business remains top of the agenda: according to the latest Workbooks...
How to bridge the sales and marketing alignment gap
Why should alignment with sales be top of the agenda for marketing professionals? Well, there’s a proven economic advantage to be had by businesses if teams work effectively together. Research has found it can lead to 24% faster three-year revenue growth...
CRM Trends
This article has been provided by Workbooks Recreating ‘Water Cooler Moments’ with CRM SMEs have had to clear many hurdles over the past two years, culminating in a very different commercial landscape – and customer pathway – to those that preceded the pandemic. With...
How integrating CRM and ERP can increase revenue and profitability
How can enterprises increase revenue and profitability? It’s well known that many ERP projects fail. According to research firm Gartner, as many as 75 per cent of such undertakings fail to deliver the expected result. And yet, despite the problems, many manufacturers...
6 Reasons to Integrate CRM & ERP
Many organisations think that if they have an Enterprise Resource Planning (ERP) system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific purposes and delivering specific outcomes… Manufacturers need both – and they need to...
The advantages of continuous investment in technology
Technology is an essential part of any organisation's success. You need to make continuous investments in technology if you want to maintain a competitive edge and stay relevant. Technology never stops, and to keep current, you need to continually review your systems...
